Reggie is a ‘Natural’
… As Sally music video catapults him to stardom
By Jeoffrey Mukubi
UNDJEE Reggie Zaire, the owner of Reggie Films, has carved a niche for himself in the local entertainment industry, as one of the most sought-after videographers in Namibia.
He’s rise to video directing royalty came soon after he shot, directed and edited the music video for Natural, which catapulted Sally ‘Boss Madam’ onto Africa’s top music video channels, including Trace Urban, Channel O and MTV Base.
The video has garnered 240 000 views on YouTube.
As a result of his newfound celebrity status, Reggie now shoots music videos every second week, for an array of musicians.
Clearly there is a high demand for the quality of work he produces.
Reggie says when he started out in the game, he used Kp Illest, who was also hustling at the time, as his music video guinea pig, to try and better his skills in the trade.
He says that the passion and love he has for music videos drives his creative abilities, and thus also increases his income. “The hunger for a better life keeps me going, because it is better than sitting at home and doing nothing. So I try to balance my life, between my passion and making a living,” Reggie says. Although he has been in the game for less than 10 years, Reggie is definitely leaving a mark. He is only 23, and says he sees himself shooting videos for some of Africa’s top artists in the near future. Reggie is also dipping his toes in ventures outside the music industry. He recently collaborated with Luis Munana and Voigush Africa on a television show that was shot in Angola, South Africa and Namibia, which will be screened on Africa Magic (channel 152 on DStv). “I like venturing in other areas of video production, because all that really matters is my creative ability to produce work that catches the eye of whoever is watching the video,” he said. Reggie says he caters for everyone, but also does not want to over-saturate the market with his brand, because he wants the quality of videos in the country, he is involved in, to appeal to people everywhere. “Namibia’s music video benchmark should be Trace Urban, if you can get your video onto Trace, then you will be able to reach more people and expose Namibian talent,” he says.
Reggie says his parents found it hard to believe in his dream, as they did not understand what he was doing, and just thought that he was going through a phase.
“It is very common for African parents not to believe in their child’s creativity, be it in music, video production or anything regarding the arts, but as soon as they start seeing income, they start to accept it.”
Growing up in Windhoek, he was always inspired by his surroundings, and it shows in his early work, when he would shoot music videos in the streets of Olympia.
Reggie attended Delta Secondary School in Windhoek and went on to study photography in the United States of America, but abandoned his course, because he fell in love with making videos.
This has clearly worked out to his benefit.
Reggie has also launched a clothing line and recently shot a video with Slammer and Paul Da Prince, which will be aired on Trace Africa very soon. He charges between N$3 500 and N$15 000 for a music video, depending on what the client wants.