Airbnb's research reveals 10 powerful facts relating to African hospitality
On Tuesday 17 October 2017, Airbnb released the findings of their research into the company’s dealings in Africa. According to the United Nations World Tourism Organisation (UNWTO) travel and tourism accounts for 10 percent of global GDP (Gross Domestic Product) and 1 in every 10 jobs around the world. They have also projected that travel to emerging destinations, such as to Africa, will outpace travel to established one between now and 2030.
Airbnb is uniquely positioned to help aid in this shift. According to the company, the Airbnb platform is helping to establish pathways to ensure that this growth is inclusive by allowing communities and populations which have traditionally been unable to benefit from tourism by opening these communities up to guests in an affordable manner.
In the report, Airbnb said that: “The Airbnb platform in Africa is empowering a far more diverse range of people and places, well beyond typical hotel districts and the traditional hospitality industry, to welcome guests, create new opportunities and establish pathways to economic stability for families.”
The report highlighted Airbnb’s growth on the continent while also showcasing the opportunity that Africans have to leverage this platform to create an economic stability.
Here are the top 10 stats from the Airbnb’s African research:
1) $139 Million
Airbnb hosts on the African continent collectively earned $139 million from September 2016 to September 2017.
2) $247 Million
Since Airbnb’s launch in Africa, host and guests using the platform have generated an estimated $247 million in economic activity.
There are currently 100, 000 Airbnb hosts listed on the service across Africa.
A typical Airbnb host will earn $1,500 a year by using the platform.
Typical listings in Africa generally hosted guests on 18 nights throughout the year.
6) 1,2 Million
From September 2016 to September 2017 there were 1,2 million guests who used Airbnb to stay in different parts of Africa.
The average party size for guests using Airbnb in Africa is 2.6.
The average guest would stay for 4.2 nights while using the platform in Africa.
29% of guests who travel to Africa are from Africa
56% of travellers using Airbnb in Africa between September 2016 and September 2017 were millennials.