3 Best Practices for User Research
What is UX Research? It is a practice of
understanding users’ requirements, behaviors, and motivation by employing
valuable observation strategies, conducting task analysis, and making use of
feedback methodologies.Adobe experts even describe it as “ understanding
user behavior and needs through various techniques such as direct observation,
surveys, and task analysis.”User research in UX is a systematic
way of evaluation to gain useful insights before finalizing a website or
product. It does not have to be a strict interactive process. The core purpose
of user research is to understand how users attempt to perform tasks. To reap
the best rewards, you must conduct user research right at the beginning and
while deciding on the concrete goals. You need to remember that ‘user research
never stops.’ If you are wondering what are the probable practices for an ideal
user research, then read this article as I’m going to discuss a few best
It is recommended to check on all
the risky concepts iteratively and beforehand. Perhaps, you already know that
field experts, researchers, and consistent UX designers prefer to run the tests
early and more frequently. As a result, they can gain better insights and
feedback during the developmental stage of a project. Therefore, if you have
got any fears while conducting your research, you can directly ask relevant and
interesting questions from your research participants during the process. This
way, you will get to learn;
- What are the probable
things that your users get to hate with what you have created?
- What do they desire
from the developers in order to improve the performance of a task?
- How can you
efficiently and effectively enhance the experience of your product or website?
You don’t have to start over. The
idea is to persistently work on things to fix current problems, deliver the
best, and fully serve your audience. Also, you can gain control over risky
factors at a very early stage. You are providing yourself a chance to make
things right for your audience.
Look for the
While conducting user research,
it must be your priority to look for the unexpected and unexplained. It is
wrong on researchers’ end to just focus on problems that are in front of them.
In addition, they need to consider what their users have to say before they get
to write down a conclusion of users’ behavior. Thus, it is essential for your
research not to avoid visible and invisible barriers. As a result, the
creators, producers, or developers can come up with convenient solutions. Look
for every little detail of analytics. Figure out why something is happening?
You need to learn as much as you can about your participants’ behavior. This
will help you devise better solutions.
Focus on the
Positive Attributes of User Research
When you are conducting
qualitative user research, you need to focus on the positive attributes. This
way, you are in a superior position to fulfill the core research objective. To
make the most out of this practice, you need to;
- Be Open-Minded & Unbiased: It is mandatory when you happen to meet participants and
when you examine the data.
- Be Well-Aware: You
must be well-informed of your presumptions.
- Discuss Your Interpretation of Data: It is sensible to discuss interpretations and acquire
external or internal help with data analysis.
- Confirm Your Interpretation: You can validate your interpretations with research
participants during or after the research.
- Choose the Accurate Method: It is fundamental to employ the most appropriate method
for the subject which you aim to investigate in the short-run.
These are the finest practices,
but it doesn’t mean everyone must employ the same while conducting qualitative
user research. The practices get to vary under different circumstances. Hence,
it is imperative to decide on the ultimate goal of your study and limitation to
employing the most suitable research technique. Besides, it helps you acquire
scientific facts, conduct research in reality, and ramp up the chances that
your research ends up engaging real-world participants.